top of page
Image by Joshua Rawson-Harris

For this research paper, I demonstrated the ability to perform a case study to collect data using a quantitative method, an online survey questionnaire, and then analyze that data correctly in relations to predetermined research questions and hypotheses. 

White PCC Logo.png

A communication audit was performed to interpret the organization's culture and brand, determine the alignment between culture and brand, and assess the consistency, inclusiveness, and effectiveness of the organization's communication efforts for Pitt Community College.

MAW_Standard_REV.png

The purpose of this artifact was to research a non-profit organization that had gone through a recent rebrand and explain how the organization adapted from the perspective of communication ethics.

Marvel_Cinematic_Universe_Logo.webp
blue-cross-blue-shield-vector-logo.png

The brand analyses of MCU and BCBS were conducted as a collaborative effort that included Eden Shuffield, Rebeccah McBride, and myself. We acted as external IMC consultants who had to research, analyze, and present brand recommendations to improve the overall brand of each organization.

Digital Storytelling

Handshake

By creating a multimedia presentation, I was able to address diversity and inclusion within the local community of Greenville, North Carolina. The action plan focused on the lack of resources and opportunities for individuals with special needs and disabilities in Pitt County, North Carolina. The topics of ableism, intersectionality, and cultural competence were addressed along with methods and solutions to bring awareness and cause change.

White NCMA-logo.png

This was a digital storytelling campaign focused on a new subcategory, museum podcasts, at NCMA. The campaign  included a digital press release, a blog post, a micro-podcast, social media posts, and a longform video layout.

If I had a magic wand....jpg

We all view the world and our social impacts on it differently. With so much darkness currently at play, it's good to remember that we can create light too. This is the story of how one child would create that much needed light in the mist of dark issues. What would you do if you had a magic wand?

Lectures

West_Week 1_Organizational Communication Theory Infographic_edited.jpg

As a teaching tool to help fellow students understand organizational communication, I created this infographic. The three theories that were compared and contrasted were institutional theories of organizational communication (Lammers, 2009), organizational identity theory (Scott, 2009), and social capital theory (Ihlen, 2005).

UniversalHumanitarian vs Narrative_edited.jpg

The following infographic focused on comparing and contrasting the universal/humanitarian and narrative communication ethics approaches (Arnett, Fritz, & McManus, 2018). It was created to help fellow IMC students understand both approaches and how they
impact our lives.

2023 FCC.jpg

I wanted to include a collection of design projects that were created as examples to help my students understand the projects that I assigned to them. The examples will display the principles of design and color theory (The Interaction Design Foundation, 2022).

“Graphic design will save the world right after rock’n’roll does.” ~ David Carson

© 2024 by Marilyn Jean West Brown. All Rights Reserved.

bottom of page